Brand Contruction

Brands have a cultural identity, which often comes out from the products and the company’s technical expertise and craftsmanship, while in other cases, it is the result of a careful strategy and communication architecture. The management and exploitation of this area are increasingly important for global competitiveness of fashion companies. In this area, professionals are required to possess skills in order to be able to interact with all the segments of the supply chain from design to product management to marketing and retailing. As a matter of fact, many companies are looking, at these roles.

One Year Specialization program at IIFA Institute  is aimed to training young professionals with advanced communication skills (i.e. verbal and visual),a deep artistic and cultural knowledge, together with organizational and management skills.  Because this is an highly innovative area, the potential of the profile will be developed through a selection process that favors participants coming from different educational background.


Brand Contruction

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