Fashion Advertising & Marketing

Fashion marketing is the branch of the marketing industry that deals with the advertising of clothing and accessories to the target market. This includes ads in newspapers and magazines as well as commercials on television.

The most important aspects of fashion marketing are identifying the target market at whom the clothing will aimed, determining where to sell the products to maximize sales and deciding at what price to sell the products, to attract customers and generate profits. The other aspects include deciding how the products should be displayed; this is where the creativity and resourcefulness of the marketer comes into play.

Fashion marketers need to be well-read in both marketing and business. It also helps if they have a natural flair for fashion and pop culture. They need to be able to plan, design and coordinate ads that will reach the masses, and entice them to buy or take the desired action.


Fashion Advertising & Marketing

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